With their new interactive packaging, Fanta set out to create a suite of engaging adverts across multiple platforms.

The campaign blended dynamic visuals with immersive experiences, from digital billboards to online content and cinema, all designed to spark curiosity and bring Fanta’s vibrant personality to life.

Working with influencers and filming both on-location and in the studio, we created a dynamic suite of adverts for the campaign.

By blending authentic influencer partnerships with expertly crafted production, we captured Fanta’s vibrant energy, delivering a visually engaging and impactful series of ads.

The original drink was made with leftover fruit scraps and was called “Fanta” after the German word “Fantasie,” meaning imagination! It’s now one of the world’s most popular soft drinks. 🍊