We’ve partnered with the International Paralympic Committee (IPC) for years, creating impactful videos that bring the four core values of the Paralympic Movement - determination, equality, inspiration, and courage - to life across a variety of projects.

We set out to create videos that spotlight the strengths and achievements of individuals, emphasizing their capabilities over their disabilities.

Our mission was to reshape the narrative, celebrating their successes and promoting a more inclusive, empowering perspective.

Around 1 in 4 adults, or 27%, live with a disability, including physical, sensory, cognitive, and mental health challenges.

This underscores the need for more inclusive policies and accessible environments for everyone.