As one of the UK’s leading lenders, Santander aimed to launch a campaign encouraging homebuyers to dive deeper into exploring potential neighborhoods.

Their research revealed that many buyers move into areas they’re unfamiliar with, and they wanted to inspire more thoughtful consideration of local communities before making such a big decision.

Partnering with Lansons, Santander’s communications agency, we developed, produced, and directed the project.

Using handheld 360 cameras, we captured the participants’ race through the neighborhood, offering an immersive, first-person experience for viewers.

According to Santander, two-thirds of first-time buyers in the last two years have bought a home in a new neighborhood. This is because of a lack of suitable properties and affordability constraints.