Skittles launched a bold and colorful Olympic campaign, infusing the Games’ excitement with their signature playfulness. And so, Skittathlon was born—a fun, vibrant twist on competition with a unmistakable Skittles touch.

Over a few action-packed days in London, we brought Skittathlon to life—armed with an industrial-sized box of Skittles, a stuffed rabbit, and a man who literally sweats Skittles. Chaos, color, and candy-fueled fun ensued.

In some regions, like the UK, all Skittles technically have the same base flavor, and the difference comes mainly from their colors and scents.

Studies have shown that our brains associate flavor with color and scent, meaning the different colors trick us into thinking they have distinct flavors—even when they don’t. So, while you may not be literally tasting the rainbow, your brain sure thinks you are! 🌈🍬😄