With recycling at its core “Making circularity real” is Urbaser’s mission. They sought to visually communicate the power of circularity and its integral role in society, showcasing how sustainable practices benefit both the environment and communities.

Building on this vision, we partnered with a local production agency, Simplicity, to bring the concept to life. Filming in and around Madrid, Spain, we captured the vibrant energy of the city while showcasing Urbaser’s commitment to circularity.

Our creative approach blended dynamic visuals with real-world examples of sustainability, highlighting Urbaser’s integral role in promoting circularity within urban life.

Recycling just one aluminum can saves enough energy to power a TV for three hours, highlighting the incredible impact of recycling on energy conservation.